PRIVACY POLICY
Samir Sport – Group K S.A.R.L.
Last updated: 10 October 2026
1. Introduction
Samir Sport is a sporting goods retailer and distributor operating in Lebanon under Group K S.A.R.L. In this Privacy Policy, references to “Samir Sport,” “Group K,” “we,” “us,” or “our” refer to Group K S.A.R.L.
We respect your privacy and are committed to handling your personal information responsibly, fairly, and transparently. This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit our website, browse our products, make a purchase, contact us, or otherwise interact with our business.
This policy applies to our website, online store, and related services operated by Samir Sport.
We aim to ensure that you understand what personal information we collect, why we collect it, how we use it, and what rights you may have regarding your information.
If you have any questions or concerns about this Privacy Policy or how your personal information is handled, please contact us at info@samirsport.com.

2. Who Does This Privacy Policy Apply To?
This Privacy Policy applies to:
- Visitors who browse our website or online store.
- Customers who purchase products through our website or other sales channels covered by this policy.
- Individuals who create an account on our website.
- Individuals who contact us with questions, requests, complaints, or feedback.
- Individuals who subscribe to our newsletters or marketing communications.
- Individuals who participate in our promotions, competitions, surveys, or other activities, where applicable.
Depending on your relationship with Samir Sport, we may collect and process different types of personal information for different purposes.
3. What Information Does This Privacy Policy Cover?
This Privacy Policy explains:
- How we collect your personal information.
- What personal information we collect and how we use it.
- The legal grounds on which we process your personal information, where applicable.
- How and why we share your information with third parties.
- How long we retain your personal information.
- Your rights regarding your personal information.
- How we handle children’s information.
- How we use cookies and similar technologies.
- How we send marketing communications.
- Whether your information may be transferred outside Lebanon.
- How we protect your personal information.
- How to contact us with questions, requests, or complaints.
4. How We Collect Your Personal Information
We may collect personal information through the following methods.
4.1 Information You Provide Directly
We may collect information directly from you when you:
- Create or update an account on our website.
- Place an order or purchase a product.
- Provide billing or delivery information.
- Request a return, exchange, refund, or warranty service.
- Contact our customer service team.
- Subscribe to newsletters or promotional communications.
- Participate in a competition, promotion, or survey.
- Submit feedback, reviews, or complaints.
- Contact us by email, telephone, social media, or other communication channels.
4.2 Information Collected Automatically
When you visit our website, certain information may be collected automatically through cookies, server logs, analytics tools, and similar technologies.
This information may include:
- Your Internet Protocol (IP) address.
- Browser type and version.
- Device type and operating system.
- Website pages visited and products viewed.
- Time spent on our website and browsing activity.
- Referring websites and navigation information.
- Approximate location derived from technical information, where available.
- Information about your interactions with website features.
We use this information to operate our website, improve performance, understand customer preferences, enhance security, and improve the shopping experience.
For further information, please refer to the Cookies section of this policy.
4.3 Information Received from Third Parties
Where applicable, we may receive personal information from third parties that support our business operations, including:
- Payment service providers and payment processors.
- Delivery companies and logistics providers.
- Website hosting and technical service providers.
- Website analytics and advertising platforms.
- Marketing and customer communication service providers.
- Social media platforms, where you interact with our accounts or advertisements.
- Fraud prevention and security service providers.
We will handle any information received from third parties in accordance with this Privacy Policy and applicable laws.
5. What Personal Information Do We Collect?
Depending on how you interact with us, we may collect the following categories of personal information.
5.1 Identity Information
This may include your first name, last name, and other identifying details you provide to us.
5.2 Contact Information
This may include your email address, telephone number, billing address, delivery address, and other contact details.
5.3 Account Information
This may include your account login details, account preferences, saved addresses, and other information associated with your customer account.
We take reasonable measures to protect account information. You are responsible for keeping your password confidential.
5.4 Transaction Information
This may include details of products purchased, order numbers, order history, purchase dates, prices, discounts, payment status, returns, exchanges, refunds, and warranty claims.
Payment card information may be collected and processed directly by third-party payment providers. The information retained by Samir Sport will depend on the payment method and the services used.
5.5 Technical and Usage Information
This may include your IP address, browser information, device information, website activity, cookie identifiers, and other technical information generated when you use our website.
5.6 Communications and Customer Service Information
This may include information you provide when contacting us, including inquiries, complaints, feedback, product questions, and correspondence relating to orders or services.
5.7 Marketing Preferences
This may include your newsletter subscription status, communication preferences, and information about your interactions with our promotional communications, where applicable.
We do not intentionally request sensitive personal information unless it is necessary for a specific and lawful purpose.
Some information is necessary for us to process your order, deliver products, provide customer support, or comply with legal obligations. If you choose not to provide the required information, we may be unable to provide certain products or services.
6. How We Use Your Personal Information
We may use your personal information for the following purposes:
6.1 Processing Orders and Providing Services
We use your information to:
- Process and confirm orders.
- Arrange payment processing.
- Deliver products to your specified address.
- Provide order updates and delivery notifications.
- Manage cancellations, returns, exchanges, and refunds.
- Handle warranty requests and after-sales services.
- Respond to questions about products and purchases.
6.2 Managing Customer Accounts
We may use your information to create and manage customer accounts, maintain order histories, remember preferences, and provide access to account features.
6.3 Customer Support and Communications
We may use your information to respond to inquiries, investigate complaints, provide assistance, and communicate important information about our products, services, orders, or website.
6.4 Website Operation and Improvement
We may use technical and usage information to maintain our website, improve its functionality, understand browsing patterns, identify technical problems, and enhance the customer experience.
6.5 Security and Fraud Prevention
We may process relevant information to help detect suspicious transactions, prevent fraud, protect our website and systems, and safeguard our customers and business.
6.6 Marketing and Promotions
Where permitted by applicable law and subject to any required consent, we may use your contact details and marketing preferences to send promotional offers, product updates, announcements, and information about Samir Sport.
You may opt out of marketing communications at any time using the unsubscribe mechanism provided in the communication or by contacting us at info@samirsport.com.
6.7 Legal and Business Requirements
We may process personal information when necessary to:
- Comply with applicable laws and regulations.
- Maintain appropriate business and financial records.
- Respond to lawful requests from competent authorities.
- Establish, exercise, or defend legal claims.
- Enforce our website terms and conditions.
- Protect the rights, property, and safety of our customers, employees, and business.
7. Legal Grounds for Processing Personal Information
Where applicable, we process personal information on one or more of the following grounds:
- Contractual necessity: To process purchases, deliver products, manage accounts, and provide services you request.
- Consent: Where you have given consent for a specific purpose, such as certain marketing activities or non-essential cookies, where consent is required.
- Legal obligations: To comply with applicable legal and regulatory requirements.
- Legitimate business interests: To operate and improve our business, maintain website security, prevent fraud, provide customer service, and improve our products and services, where permitted by law and where those interests do not improperly override your rights.
Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
8. Cookies and Similar Technologies
Our website may use cookies and similar technologies to support website functionality and improve your browsing experience.
Cookies are small files stored on your browser or device when you visit a website.
We may use the following categories of cookies, depending on the technologies implemented on our website:
- Essential cookies: Necessary for core website functions, such as shopping cart operation, checkout, account access, and security.
- Functional cookies: Help remember your preferences and settings.
- Analytics cookies: Help us understand how visitors use our website and identify areas for improvement.
- Advertising cookies: May be used to measure advertising performance, deliver relevant advertisements, or understand interactions with promotional campaigns.
Where required by applicable law, we will obtain your consent before placing non-essential cookies or using related technologies.
You may manage cookie preferences through any cookie settings tool available on our website or through your browser settings. Blocking certain cookies may affect some website features or functionality.
Please refer to our separate Cookies Policy, if available, for additional details about the cookies and technologies used on our website.
9. How We Share Your Personal Information
We do not sell your personal information as a standalone commercial product.
We may share personal information with the following categories of recipients when necessary for the purposes described in this policy.
9.1 Service Providers
We may share relevant information with third-party service providers that support our business, including:
- Website hosting and maintenance providers.
- E-commerce platform and software providers.
- Payment processors and payment service providers.
- Delivery, courier, and logistics companies.
- Customer support and communication providers.
- Email marketing and promotional service providers.
- Website analytics and advertising providers.
- Cybersecurity and fraud prevention providers.
These service providers may process personal information on our behalf or as otherwise permitted by applicable law.
9.2 Business Partners
Where necessary to fulfil your request or provide a service, we may share relevant information with business partners involved in payment processing, delivery, product warranties, or other related services.
9.3 Legal and Regulatory Authorities
We may disclose personal information when required by applicable law, a lawful order, or a legitimate request from a competent authority.
We may also disclose information where necessary to protect our legal rights, prevent fraud, investigate suspected unlawful activity, or protect the safety of individuals.
9.4 Business Transfers
If Group K S.A.R.L. undergoes a merger, restructuring, sale of assets, or another business transaction, relevant personal information may be disclosed to the parties involved, subject to applicable legal requirements and appropriate safeguards.
9.5 Aggregated and Anonymized Information
We may use or share statistical information about website traffic, customer trends, and product performance when that information has been aggregated or anonymized so that individuals cannot reasonably be identified.
We take reasonable steps to ensure that third parties receiving personal information are subject to appropriate confidentiality, security, and data protection obligations.
10. How Long We Keep Your Personal Information
We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including processing orders, providing customer services, maintaining business records, and complying with legal obligations.
Retention periods may vary depending on the type of information, the nature of our relationship with you, applicable recordkeeping requirements, and the need to establish or defend legal claims.
When personal information is no longer required, we will take reasonable steps to delete it, anonymize it, or otherwise securely dispose of it, subject to applicable law.
11. Your Privacy Rights
Subject to applicable law and any relevant exceptions, you may have the right to:
- Access your information: Request information about the personal information we hold about you.
- Correct your information: Request correction of inaccurate or incomplete information.
- Request deletion: Ask us to delete personal information where applicable legal conditions are met.
- Object to certain processing: Object to processing in circumstances permitted by law.
- Withdraw consent: Withdraw consent where processing is based on your consent.
- Opt out of marketing: Request that we stop sending you direct marketing communications.
- Request information about disclosures: Ask for information about how your personal information is shared, subject to applicable legal limitations.
To exercise a privacy right, please contact us at info@samirsport.com.
We may request additional information to verify your identity before processing your request. We will review and respond to requests within the time limits and in accordance with the requirements established by applicable law.
Certain information may need to be retained where required by law or where necessary to resolve disputes, enforce agreements, or establish or defend legal claims.
12. Marketing Communications
We may send promotional communications where permitted by applicable law and, where required, with your consent.
These communications may include information about new products, special offers, promotions, events, and other updates relating to Samir Sport.
You may stop receiving marketing communications at any time by:
- Clicking the unsubscribe link included in a marketing email, where available.
- Updating your marketing preferences, where account settings permit.
- Contacting us at info@samirsport.com.
Opting out of marketing communications will not prevent us from sending essential messages relating to your orders, payments, deliveries, returns, warranties, security, or other necessary service-related matters.
13. International Transfers of Personal Information
Some of our service providers or technology partners may store or process personal information outside Lebanon.
Where personal information is transferred internationally, we will take reasonable steps to ensure that the transfer and subsequent processing comply with applicable legal requirements and that appropriate safeguards are implemented where necessary.
The countries in which personal information is processed may depend on the service providers and technologies used by our business.
You may contact us at info@samirsport.com if you would like further information about relevant international transfers and safeguards, subject to applicable law.
14. How We Protect Your Personal Information
We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, destruction, and misuse.
These measures may include access controls, appropriate security procedures, secure service providers, and other safeguards suited to the nature of the information and the risks involved.
However, no method of transmitting information over the internet or storing information electronically is completely secure. While we make reasonable efforts to protect your personal information, we cannot guarantee absolute security.
You are responsible for keeping your account credentials confidential and for notifying us if you believe your account has been accessed without authorization.
15. Children’s Privacy
Our online purchasing services are intended for individuals who are legally able to make purchases under applicable law.
We do not knowingly collect personal information from children in circumstances where such collection is prohibited by applicable law.
If we become aware that personal information has been collected from a child in circumstances that require deletion or other action, we will take appropriate steps in accordance with applicable law.
If you believe that a child has provided personal information to us inappropriately, please contact us at info@samirsport.com.
16. Links to Third-Party Websites
Our website may contain links to third-party websites, services, or social media platforms.
These third-party websites operate independently of Samir Sport and may have their own privacy policies and terms of use.
We are not responsible for the privacy practices, security, or content of third-party websites that we do not operate. We encourage you to review their privacy policies before providing personal information to them.
17. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality, service providers, or applicable legal requirements.
Any revised version will be published on our website with an updated “Last updated” date.
We encourage you to review this page periodically to remain informed about how we handle your personal information.
Where required by applicable law, we will provide additional notice of material changes or obtain consent where necessary.
18. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or would like to raise a concern regarding our handling of personal information, please contact us using the details below.
Company: Group K S.A.R.L.
Trading Name: Samir Sport
Country: Lebanon
Email: info@samirsport.com
Website: [Insert the official Samir Sport website URL]
We will review privacy-related requests and complaints and take appropriate steps to respond in accordance with applicable law.
This Privacy Policy applies to the collection and processing of personal information by Samir Sport – Group K S.A.R.L. in connection with its website, online store, and related services.
